Boutique or apparel · Storefront logo · Through storefront glass
Coordinate the storefront, product discovery and fitting or checkout journey so the neon has one clear job. Prioritise a short, recognisable brand mark that remains legible at the intended distance and angle. Account for reflections, competing window graphics, viewing angle, daylight, hanging depth and a discreet power route.
Store priorities
- Merchandise category and brand position
- Customer route from entry to checkout
- Permanent versus seasonal visual system
Sign responsibilities
- Logo artwork and protected details
- Primary approach direction
- Day and evening visibility
Viewing and installation
- Photos from the actual approach
- Glass dimensions and hanging points
- Daylight, reflections and nearby displays