Reception or lobby · Logo or company name · Solid wall
Anchor the primary identity where visitors naturally look while keeping the desk, doors, screens, seating and staff sightlines clear. Preserve the most recognizable logo structure and adapt fine details so they translate cleanly into LED neon. Plan the backing, fixing points, cable direction, controller access and visual center from the wall construction and furniture layout.
Space priorities
- Visitor approach and waiting positions
- Desk, doorway, screen and seating clearances
- First-impression versus wayfinding role
Brand responsibilities
- Vector logo or clearest available artwork
- Protected colors, typography and proportions
- Details that may need print or a separate element
Installation details
- Wall material, color and dimensions
- Nearest power point and cable direction
- Suitable fixing points and installer needs