Launch or brand activation · Main brand anchor · Indoor venue
Plan a clear brand anchor around the reveal, audience flow, camera angles and any future use after the campaign. Prioritise recognition, viewing distance and a position that stays visible when the space fills. Confirm the surface, usable dimensions, power point, cable route, venue rules and setup window before final approval.
Event priorities
- Event date and campaign run
- Brand artwork and protected details
- Reveal, interaction and content moments
Sign responsibilities
- Logo fidelity and hierarchy
- Viewing distance and camera crop
- Backdrop dimensions and sightlines
Setup and delivery
- Venue and delivery destination
- Surface, dimensions and mounting limits
- Power point and setup window